Insights
AI visibility, in plain English
Practical notes on how AI systems find, understand and cite brands — grounded in the SEO fundamentals that still do most of the work.
10 September 2026 · 4 min read
Zero Click Doesn't Mean Zero Interaction — It Means a New Canvas
WPP Media call the zero click world a brand opportunity rather than a threat. They're right, and the reason is simple: you're now getting the interaction without paying for the click.
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3 September 2026 · 4 min read
Cloudflare Just Built a Browser for AI Agents, Not People — Here's Why That Matters
Cloudflare's new Kitesurf browser is built entirely for AI agents rather than humans — a strong early signal that "agent readiness" is becoming its own technical axis.
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27 August 2026 · 4 min read
The Click Was Never the Strategy — Being Remembered Is
Forbes argues that influence now happens before the click. That's an invitation: the most valuable content in 2026 is the content that gets quoted, not clicked.
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20 August 2026 · 4 min read
LinkedIn Is Now the Most-Cited Source for Professional AI Answers
LinkedIn's citation frequency doubled in four months — it's now the most-cited domain for professional queries across every major AI platform.
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13 August 2026 · 4 min read
Old YouTube Videos Are Now an AI Citation Asset — No New Filming Required
YouTube is now the most-cited domain inside Google AI Overviews — and the fastest wins are retroactive, not new production.
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6 August 2026 · 4 min read
68% of Searches End Without a Click — And That's Good News
Zero click search isn't SEO's obituary. It's the moment search finally started paying brands for being useful rather than for being clicked.
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